The people steering AMC Group
Four decades of industrial trust built by a family that leads from the front — combining founding vision with a new generation focused on equipment, parts, service and rentals.
Led by the Bothra family
Since 1980From its founding as Ashok Marketing Company in 1980, AMC Group has been guided by a single principle — be a complete, accountable partner for India's heavy industries. Today that vision is carried forward by a hands-on leadership team that pairs deep OEM relationships with a long-term, customer-first outlook across all three verticals.
Meet the leadership
Board & management
A self-made visionary in mobile crane services with 50 years of experience, credited with pioneering the group’s single-window solutions concept.
A mechanical engineer heading the group’s sales function, with 20 years of experience across material handling, mining and construction machinery.
25 years of experience in client handling, accounts and supply chain management, heading the group’s purchase, distribution and accounts vertical.
21 years of experience across diversified business, heading the group’s Tyres & Lubes division.
Anu Bothra leads Marketing at AMC Group, bringing 17+ years of experience across Hindustan Unilever, L’Oréal India, and Emami Ltd., driving modern brand building, digital presence, and structured growth.
The belief that built AMC Group
Founder philosophySell the machine, and you make one sale. Stand behind it with genuine parts and honest service, and you earn a partner for life. That is the only way we have ever wanted to do business.
Ready to get started
One group, three verticals — use the details below to reach us directly, or pick a department so your message lands with the right team first time.
- Spare parts & serviceinfo@ashokmarketing.com
- Equipmentsales@sbepl.in
- Rentalsceo@amcinfra.com
- Careershr@sbepl.in